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The name LOOP signifies our belief that all things on Earth operate in a closed-loop system.

We respect this by creating organic cotton products that have as little impact on the environment as possible.

Our organic cotton sheets and towels use only certified organic cotton and no harmful chemicals. For example, gentle hydrogen-peroxide is used for whitening, and low-impact dyes are used for colors, so there is no toxic waste from the manufacturing process.


The ‘all natural’ image of cotton is very misleading, since cotton production uses billions of pounds of harmful chemicals each year – second only to corn. According to the EPA, the pesticides used to grow cotton are some of the most deadly.

Once the cotton is grown, textile production and finishing uses an array of toxic and cancer-causing chemicals including arsenic, formaldehyde and heavy-metal dyes.


Facts about conventional cotton:

Uses 2.03 billion pounds of synthetic fertilizers per year
Uses 25% of the world’s insecticides
Uses 84 million pounds of pesticides per year
Source: Organic Trade Association


These chemicals make their way back into our food chain; through the cottonseed that is used to feed dairy and beef cattle, through cottonseed oil commonly used in snack foods, and into the groundwater many rely on for drinking.

Read more about organic cotton.